Sennes Picks DLF Midtown Plaza for Its Delhi Debut

West Delhi's retail map just got a new address to talk about. Sennes, the contemporary lifestyle brand from The House of Senco, has opened its first exclusive store in Delhi at DLF Midtown Plaza in Moti Nagar. The launch is more than just another store opening — it signals how quickly DLF's newest neighbourhood retail destination is attracting design-led, aspirational brands looking to enter the capital market.

Sennes operates under the Senco Gold & Diamonds umbrella and this Delhi outlet is Sennes' 12th store in the country and its first in Delhi, reinforcing its growing presence across key urban markets. Unlike a typical jewellery showroom, the brand's product portfolio includes lab-grown diamond jewellery, leather goods and perfumes, positioning it as a lifestyle destination rather than a single-category store. According to the company, the lab-grown diamond range is positioned around sustainability and environmentally conscious practices, while the leather line follows responsible sourcing and cruelty-free processes.

Speaking at the launch, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said "Delhi is a city that celebrates individuality and bold expression, and with SENNES, we wanted to create a space that resonates with that spirit. This launch is not just about expanding our presence, but about bringing conscious luxury closer to a community that values both design and purpose." The launch event itself drew a strong crowd, with participation from over 65 influencers and high-net-worth individuals, underlining the kind of footfall DLF Midtown Plaza is already pulling in.

The choice of location is telling. DLF Midtown Plaza is DLF's first neighbourhood shopping centre, strategically located on Shivaji Marg, Moti Nagar, spanning approximately 2.8 lakh square feet with a curated mix of premium retail, cafés, restaurants, entertainment, and lifestyle brands. The plaza serves a catchment of nearly 2.5 million residents and brings together around 150 brands spanning retail, food and beverage, entertainment and everyday services. Sennes joins a growing list of jewellery and fashion names at the plaza, including House of Kari, Basanti (Kapde & Koffee), Roza, Office & You, Sangeeta Boochra, Bluestone, and Palmonas.

For homebuyers and residents in the DLF Midtown ecosystem, this matters directly. The plaza is located within walking distance of Capital Greens I, II, and III and ONE Midtown, together housing more than 3,500 families that form the primary catchment for the plaza. In effect, residents of DLF's residential projects in the area now get walk-to-shop access to a mall-grade retail environment without leaving their neighbourhood — a factor that increasingly influences home-buying decisions in dense urban markets like West Delhi.

DLF Retail has been vocal about the strategic intent behind the plaza. Pushpa Bector, Group Executive Director and Business Head, DLF Retail, said "Midtown Plaza reflects the way neighbourhood retail is evolving today. It has been envisioned as a destination that brings together shopping, dining, entertainment, and everyday conveniences in a format that is accessible, relevant, and rooted in the needs of the community." That community-first framing is reinforced by the plaza's own marketing push — the 'Hello Neighbour' campaign, which features residents from nearby residential communities, DLF One Mid Town and Capital Greens.

For prospective buyers evaluating DLF's West Delhi projects, the Sennes launch is a useful data point. It shows that premium, design-conscious retail brands are choosing DLF Midtown Plaza as their entry point into Delhi — a sign of the catchment's spending power and the developer's ability to curate a retail mix that goes beyond routine anchor stores. As more such brands sign on in the coming months, the plaza's pull as a lifestyle and social hub for the surrounding residential clusters is only expected to grow.